Naujosios Zelandijos vakarinė pakrantė tikisi sudominti keliautojus nauja keista kampanija.
‘Pretty Great, Actually’ entices visitors to “tackle a mighty West Coast adventure, or settle in for a whole lot of nothing.”
Development West Coast (DWC) Destination and Tourism Manager Patrick Dault says the new campaign is in typical low key West Coast fashion.
“It’s understated and smacks of subtle Coast humour, reflecting the people behind the place.
“In a highly complex and busy world saturated with noise, the West Coast provides calm and sanity that should resonate with potential visitors.”
The campaign includes a series of quirky videos showcasing that the West Coast has “pretty great holidays for absolutely everyone.”
One video says there are “loads of things to do or not”, showing someone relaxing on a hammock with the Paparoa National Park’s stunning limestone cliffs and nikau palms in the background.
Dault says on the West Coast you can explore New Zealand’s highest mountains, heli-hike on gigantic glaciers, jet boat into world-heritage wilderness or hunt for rare treasures deep underground, or not.”
“If an action-packed holiday isn’t your thing, or you’re an adventure seeker needing to slow down, there are plenty of other pretty great options in our untamed natural wilderness.
“You could just stay still and soak in natural hot pools, cosy up in cliff-top hideaways or retreat into luxury in a luscious rainforest.”
The West Coast tourism industry was hard hit by the loss of international visitors due to COVID-19 travel restrictions.
International visitor spending on the West Coast was down $79.4m in 2021 compared to pre-COVID 2019, according to data from MarketView.
“With the borders re-opening it is great to see some positive momentum with international visitors returning.”
International visitor spending on the West Coast during the month of September was up $2.6m from September in the previous year.
“While this is a positive sign, international spending in September was still only 62% of pre-COVID levels.
